More often than not mans' weakness of greed takes over his sense of measure and control and man rushes behind his pursuits blindly leaving a trail of destruction behind.
This story is no different for Oudh, the rate at which illegal poaching of Wild Oudh occurs has resulted in Wild Oudh becoming a scarcity and not before long, if man continues in his blind pursuit, wild oudh may even be extinct.
From this it is clear that we need to employ alternative measures to ensure sustainable supply of this “fragrance of Paradise”. As Wild trees diminish, no doubt the future of Oudh is dependant on renewable & sustainable Oudh. We are keen to continue to provide the rich experience of Oudh to future generations and believe Organic Oudh is the future.
What do we mean by Organic Oudh? Oudh trees planted on land that did not have any form of wild trees in place; No logging, no land clearance, no displacement of native floura or fauna. Utilising existing agricultural land and cultivating it with oudh trees in the most eco-friendly arrangement to ensure efficient utilisation of water sources and avoiding chemicals and pesticides. Utilising internationally approved growing techniques the trees mature and harvest ethically to ensure we maintain sustainable continuity.
We are part of one of the largest Organic Oudh initiatives in the world, utilising strict international standards in how we plant, care for, inoculate and harvest Oudh.